The Cosmetic cult brand 19-69 was founded by the Swedish artist and product developer Johan Bergelin. A twenty-four months long creative process with artisans in Scandinavia, France and Italy lead to the launch of 5 fine perfumes at Colette in Paris in 2017. Each scent is composed inspired by a different era, culture or setting from Africa, Europe, the States and Asia. Art, music, trends and cultures have all left their marks on the fragrances both in terms of content, name and packaging. All fragrances are unisex.