Wright + Doyle – new brand

Wright + Doyle is a multifaceted brand shaped by the connection between clothing, objects, and landscape. Founded by designer and pattern cutter Bella Doyle, who spent 18 years working in luxury fashion, and her partner Matt Wright, a gardener. The label brings together their distinct practices into a shared vision. The result is a collection of garments and objects designed with intention, created not only to be worn, but to be lived in.

Wright + Doyle’s philosophy is a belief that luxury should align with the realities of daily life. Their clothing is made to move in and to work in. Cut and fabrication sit at the heart of the design process. Wright + Doyle collaborate with long established Italian, Portuguese, and Welsh mills to curate and develop fabrics that are both aesthetic and practical. Their collections reflect Doyle’s technical expertise, while the influence of Wright’s horticultural background adds a sense of groundedness and connection to landscape. Together, their approach encourages longevity and sustainability.  Creating garments that transcend fleeting trends, with classic silhouettes and and timeless in appeal.

Wright + Doyle is more than a fashion label, it embodies a way of living. Each collection is an exploration of understated elegance, where craftsmanship and functionality meet. Whether in the garden, at work, or moving through the city, their pieces reflect a quiet refinement rooted in both heritage and modern life. Discover the AW25 collection now at Opia Lagerstrasse. 

photos: Wright + Doyle | text: Pav Sekhon