Almost 20 years ago Deutsche Telekom started a strategic concept that has its origins in the corporate music- and youth marketing division, aimed at a young audience. Within the years Electronic Beats has evolved to one of the most influential platforms for electronic music, media, and culture. In the early 2000s, Electronic Beats launched with a terrestrial TV show on Viva II and an international event series.
“Electronic Beats” reflects 20 exciting years. Unique moments with stars like Billie Eilish, Lana Del Rey, Depeche Mode, Gorillaz or Grace Jones, to name a few. It features protagonists and long-term program contributors, but also dares to take on an interdisciplinary approach. The book is not only a compendium of music, culture, communication, and society, it also takes a closer look at brands and contextualizes the roll and functions they fulfill in consumers’ lives. How has the field of content marketing evolved? What challenges does it face?
The book features a various spectrum of topics including music, of course, as well as fashion, performative arts, architecture in events spaces, gaming, etc. I have attached a reference intro to the book. The cover art work is created by Stefan Marx The texts are written by the pile of very respected and acknowledged authors from cultural journalism (including the authors from Zeit, Dazed, 032c, Monopol, Highsnobiety). The book pre-order was released with Do You Read Me alongside with GmbH limited 50 units only masks, sold out in a day.